Launched in 2020, 22 Visual Design (formerly 22 Letter) was created to serve the needs of small and emerging businesses. The operation was inspired by the challenges small businesses faced during prolonged lockdowns, with a mission to support owners in rebuilding and thriving. Five years later, 22 Visual Design remains committed to its original vision, offering creative solutions to help local businesses stand out and grow.
Based in Columbus, Ohio, 22 Visual Design is owned and operated by Hila Ze’evi, a former Israeli native with a distinctive design style. Her work is clean, captivating, and infused with a touch of playful retro charm, striking a perfect balance between boldness and refinement. The 22 in the operation's name is a nod to the 22 letters of the Hebrew alphabet, reflecting Hila’s cultural roots and creative perspective.
When Hila isn’t collaborating with clients or spending time with her family, she channels her creativity into painting, illustrating, and other personal projects. She also enjoys creating illustrations inspired by childhood memories, often delighting her five sisters with her nostalgic and playful artwork.
We're so glad we decided to use 22 Letter to re-brand our natural cosmetics product line. After relocating from Israel to Spain we figured it was time to create a new look for our company, Elat Ha'arava. We wanted a look that would compliment our products, stand out, and fit the new market and our expanding client base. Hila worked closely with us to create a beautiful new look for our products. We couldn't be happier with the results. We are now in the process of transitioning our entire line to the new design. In addition to that, we're going to hire Hila to design and build our new website/online store. Very happy with the prices and results so far!" Eilat Z.B, Elat HaArava, Galicia, Spain